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29 Aug 2016

SPEECH PRESENTED BY IS'HAQ MODIBBO KAWU, DIRECTOR-GENERAL, NATIONAL BROADCASTING COMMISSION (NBC), AT THE FINAL LEG OF THE 2016 TRAINING WORKSHOP FOR MONITORING OFFICERS, ON TUESDAY, 16TH AUGUST, 2016, AT ILORIN, KWARA STATE.


SPEECH PRESENTED BY IS'HAQ MODIBBO KAWU, DIRECTOR-GENERAL, NATIONAL BROADCASTING COMMISSION (NBC), AT THE FINAL LEG OF THE 2016 TRAINING WORKSHOP FOR MONITORING OFFICERS, ON TUESDAY, 16TH AUGUST, 2016, AT  ILORIN, KWARA STATE.

 

PROTOCOL:

Just a month ago, on the 14th of July, 2016, I had the pleasure to present an address at the opening ceremony of the first leg of the 2016 Training Workshop, for Monitoring Officers of the National Broadcasting Commission, NBC. I noted on that occasion, that for most of our colleagues outside of the Headquarters in Abuja, that gathering was the first opportunity for them and I to meet each other, since my appointment on May 24th, 2016. As a result, I could not miss the opportunity the gathering offered to meet so many members of staff of the NBC. In the period between that first gathering here in Ilorin and today, I have visited the zonal offices in Lagos, Abuja and Kaduna. I was also in Ibadan yesterday; meaning that I have now visited five of our ten zonal offices. Before long, I would see the remaining five, in Benin City; Enugu; Maiduguri/Gombe; Sokoto and Uyo. The visits have offered me the opportunity to see at close quarters the work environment and the difficulties that face our staff. I have similarly experienced a close encounter with members of staff in those locations that I have visited. I therefore look forwards to experiencing the ambience in the remaining locations of work within the NBC family.

 

Let me therefore re-state the main points of the address that I presented at the opening ceremony of this training program, on July 14th, 2016. I reminded those gathered on that day, that the focus of this year's training is Broadcast Content Monitoring/Regulation in the Digital Era. That is a most appropriate theme to explore, in the context that we are entering today, in the world of broadcasting. Our work as broadcast regulators and content monitors will take a qualitatively new dimension, especially with the DSO, that Nigeria is expected to conclude in less than a year from now, in June 2017!

There are many pertinent questions associated with the new and potentially exciting phase of digital transition and the oncoming digital economy. But closer home, is the challenge that will face us as content monitors, when we expect a surfeit of radio and television content providers, all over Nigeria. It is clearer to me, that we cannot do our work with effectiveness, in the old ways. Surely, there must be an evolution of technology, appropriate to the new phase. Similarly, the content monitor must have a more effective appreciation of the challenges of the new era of digital broadcasting. You cannot do things in the old ways, yet, you must first start from the old ways of learning to be effective, as well as become more professionally committed to your duty. Sadly, the old crop of professionals in the field are retiring and therefore, there's a gap that will become ever more yawning, unless we rev up our training procedures. It is therefore a thing of joy, to note that your gathering this year in Ilorin is the FIRST professional on-the-job training for many Monitoring Officers on digitization. This is especially true for those recruited in 2015 and 2016! Secondly, I'm glad that about 300 officers are enrolled for this year's training; of these, 263 are Monitoring Officers, while the rest come from other Directorates and Departments.

 

I am particularly happy, that we are thinking more definitively, in terms of cross-departmental training, and collaborative efforts, that bring our workers together. That is how we should work, moving forwards. That is the way to build a more effective NBC, and help to spread knowledge in an all round manner, for the challenge of building the National Broadcasting Commission into the best regulatory institution in Africa! Let me add, that my remit from President Muhammadu Buhari when I was appointed Director-General, is to turn the NBC precisely into that: the BEST in Africa, and one of the best regulatory institutions in the world! It is work like this that can provide the building blocks for that ambitious endeavour!

 

It is also heartwarming, to note, that our gathering intends to further enhance competence, that will match the challenges of the digital era. We are also providing the rare opportunity of a platform to exchange ideas between current and past NBC regulators. I think we are very lucky, to get the opportunity to hear from the star-studded line up of individuals we have brought together to give us a bit of their experience, that helped to build the NBC to where it is today. Please take very seriously, every single idea they share with you here. You will need them as we move forwards into the digital era. It is instructive, that our gathering will also help us take time out of our busy schedules to afford us the opportunity to reflect. Time away from the daily drudgery of the workplace, can sometimes give newer inspirations to do our work in a better way; we become refreshed, and able to launch a more purposeful assault on the problems of work. For that purpose, you have chosen the right location: the beautiful city of Ilorin. I think all members of staff now know that this is my hometown. This city gave me life and it cultured me; I love Ilorin with a passionate intensity. I hope your few days here, would also afford you the opportunity to catch a whiff of the hospitality of the people of Ilorin, and of our dear Kwara State! I can assure you, that you'd fall in love with our city and state, and won't like to go back to your various destinations after your training!

 

It is therefore my pleasure to declared the final leg of our 2016 Monitoring Conference open. I wish you very fruitful deliberations. Thank you very much for your attention

 

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