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  • October 31, 2015
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Few can doubt that the Director General, Mr. Emeka Mba’s craving and passion is to grow the Broadcast Industry and, specifically, successfully transit the Industry to the digital broadcast environment.

That much was clear when he led a team of his Senior Management to the Consumer Protection Commission on a courtesy visit.

The DG explained that the visit was more of an exploratory one. He pointed out that the Commission was tasked with the challenge of migrating 26 million Television households in Nigeria to digital in less-than 2 years.

“For everyone who has a TV set in their homes or office, digital terrestrial Television Broadcasting is coming. This means that your analogue television set will no longer work as it were.”

Mr. Mba admitted that if there was anything that would ignite consumer issues, this transition would be the biggest.

He stated that the Commission was aware of this and thought that the best thing was to begin a proactive engagement in anticipation of the likely consumer protection related issues that may arise when the country go fully digital.

He noted further that the visit was to see how to build a template for dealing with those possible consumer issues and likely complaints “so that with your experience, you can, probably advice us so that we could red-flag those issues and begin discussions of pr-emptive management.

“The platform we are launching with all the broadcasters in Nigeria is going to be the biggest Free-to-Air platform in the world because it is going to service all the TV homes in Nigeria.26 Million of them. There is no other. Not in the continent, not anywhere in the world,” he disclosed.

Mr. Mba stressed that the visit was also an opportunity to get to know one another and begin an interaction that would hopefully be beneficial to the Nigerian consumers.

Welcoming the guests, the Director General, CPC, Mrs. Dupe Catherine Atoki, noted that Nigerians would be better for it if all Government Agencies had the spirit displayed by the DG, NBC. She bemoaned the lack of cooperation amongst Government Agencies and regretted that every Agency resorted to building a wall around itself.

“For me, today is a happy day for us at CPC that an Agency like yours has regarded the value added to collaboration that you thought it fit to have discussion with us ahead of a huge intervention that you are going to make in the economy which will affect consumers. It clearly shows your personality, it clearly shows your focus, your professionalism, and your zeal to succeed because, and I tell a lot of people that, most Agencies do not know that CPC is their necessary ally.”

She advised that any Agency that sees CPC as an ally would succeed and enjoy maximum profit.

The visit ended with a tour of a studio where CPC record, edit and produce its programmes for broadcast.

In the same vein, the Director General, NBC, Mr. Emeka Mba paid a visit to NCC to dialogue on strategies to improve Nigeria’s broadcast and telecom sectors.

Receiving the NBC DG and his management team at the NCC Corporate Headquarters in Abuja, the Executive Vice Chairman, Nigerian Communications Commission – Prof Umar Garba Danbatta thanked the NBC for taking the laudable initiative and stated that it was important to keep such dialogue going forward;  to share experiences and knowledge. He added that sitting together constantly in such engagements would help both organizations understand each other and work together better.

Mr. Mba used the occasion to congratulate the NCC,EVC, on his present appointment and sought to strengthen the existing cordial relationship between the two organizations, especially in the area of spectrum management vis-à-vis managing the DSO in an increasingly converged communication space.

The meeting which had in attendance, top management executives of the NCC and NBC, resolved to constitute a team of representatives from both organizations to look into and bring to full and final closure, outstanding issues of spectrum release for broadband expansion, collaborative strategies to effectively manage Nigeria’s DSO and other related matters.


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